Web Survey Bibliography
The article considers management of the use of social media in marketing research. Advantages offered to marketing researchers by social media are considered including opportunities to reach respondents who are difficult to study by traditional means, the unification of qualitative and quantitative research and more in-depth insights from consumers. Among the disadvantages cited is the huge volume of data generated by social media. INSET: THE PROS AND CONS OF SOCIAL MEDIA RESEARCH..
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Web survey bibliography - Marketing News (16)
- Growing Beyond the Phone Tree; 2014; Hayzlett, J.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- When the water is right.; 2010; Andruss, P.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Surveys by Design; 2008; Hopewell, N.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.
- Net research suffers due to failed promise; 2002; Tortorello, N. J.
- Old, new make up today's surveys.; 2000; James, D.
- The future of online research; 2000; James, D.
- An opposing view of online surveying; 2000; Gorman, J. W.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Virtual research exists, but how real is it; 1996; Roller, M. R.